SWARN SHILP CHAINS & JEWELLERS PVT LTD is a jewellery manufacturing and wholesaling company and is one the largest and most respected companies in India’s jewellery market. First Rain made Swarnshilp looked magnificent with designs and quality finish that matched their standard level.
The IIJS is the largest gems & jewellery fair in the country and amongst the foremost internationally. It attracts visitors and buyers from all across the country and from several countries in the world. Signature IIJS, a smaller-scale version of the IIJS was set up as a boutique show and has gone on to develop its niche.
For Swarnshilp, an LED screen was used on the fascia, facing the central area to attract attention even from a distance. This mezzanine stall had a façade of jali along with dynamic holographic logos. The stall was designed and installed by the in-house First Rain team.
The most eye-catching element was the visual merchandising done for the jewellery display. The finely designed jali work in copper with some dried up stems and flowers gave the window a raw look. With butterflies cut out from rainbow, vinyl gave the window a lively look. The element from the props was picked up as the design element.