AU FINJA

AuFinja is all about innovation and being creatively individualistic. The ability to attract the best creative talents and empower them to create leading-edge designs is the lifeline of our company. First Rain designed this exhibition stand in accordance with the clients brand identity and their vision.

The IIJS is the largest gems & jewellery fair in the country and amongst the foremost internationally. It attracts visitors and buyers from all across the country and from several countries in the world.

Design Concept

First Rain made the vision of Au Finja, a pioneering brand in the world of the machine-cut gold bangle and jewellery manufacturing, come alive by building a mezzanine exhibition stand to international specifications. The golden designs on the wall were inspired by the client’s latest collections of the bangles giving a cutting edge to the exhibition stand. The ground level housed the reception, greeting areas, counter & wall displays, closed meeting areas and the storage Level 1 consisted of the back office and actual display of Jewellery with large U-shaped tables and an innovative Jewellery transfer wheel.

Stall Highlights

Having a mezzanine floor in an exhibition booth makes it difficult for the staff of the client to handle the display of their products. To avoid the hustle of carrying the products from one floor to another, First rain came up with an innovative solution of Jewellery transfer wheel avoiding all the mismanagement on the day of the exhibition.