APL Apollo Tubes Limited is the largest producer of Electric Resistance Welded (ERW) Steel Pipes and Sections in India participated in Acetech, Mumbai. Since, the head office is in Delhi, exhibiting in Mumbai was easier with First Rain’s local presence.
Acetech is the leading trade fair in India for architecture, building materials, innovation and design and only third-of-its-kind in the world. It takes place in four major cities of India namely, Mumbai, Bangalore, Delhi and Hyderabad.
The client required to keep the stall open and highly visible from all the angles with an exclusive product display. This exhibition stall was divided into two parts. One part was dedicated to reception, storage and open seating. The other half was dedicated to the product display. The seating was meticulously planned to avoid cluttering around the product displays.
The product display was highlighted with an orange ceiling that was taken from their corporate brand colour. The challenge was to display the small components at a reachable distance and an eye level.
The angular LED wall ensured clear visibility from the two adjacent aisles. The lighting for the products was taken care of with the track lights from the ceiling. The branding was done at a height to make sure the brand name is visible even from a distance.